Moab · Utah · 2025 recap
Prices have cooled from their peak, rents are recalibrating, and the short-term rental market is still strong but more competitive. Here’s a grounded, local look at where Moab’s market really sits in 2025 — and what that means for buyers, sellers, and investors.
This overview is updated periodically as new data comes out. For a deeper dive into your specific property or investment plan, you can always talk directly with Moab Premier Properties →
Big picture
Big picture: Moab has shifted from “white-hot” to “selectively strong.” Well-positioned homes and dialed-in STRs still perform extremely well. Overpriced, compromised, or poorly located assets sit longer and underperform.
Sales & values
After several years of rapid appreciation, Moab’s market has cooled into a more balanced posture. Public data and on-the-ground experience both point to:
If you’re a seller, this is a market where strategy matters more than ever. Pricing, presentation, timing, and how your property is positioned relative to STR rules, HOAs, utilities, and financing all affect your outcome.
If you want a property-specific read, the fastest path is still a direct conversation — reach out to the team here →
Long-term rentals
The long-term rental market has cooled from its most extreme levels but remains relatively tight. Asking rents have come off the boil, yet Moab still sits above national averages thanks to limited supply, strong tourism-adjacent employment, and lifestyle demand.
For owners, the question is less “Will this rent?” and more “At what rate, and with what tenant profile?” Screening, presentation, and realistic pricing make the difference between “full but stressed” and “stable and sustainable.”
If you’d like help underwriting a long-term rental or having someone else handle the day-to-day operations, visit Moab Management Group →
Short-term rentals & Airbnb
Moab remains one of Utah’s best known vacation rental markets. Data from STR analytics providers shows a large and competitive landscape with strong potential for well-run properties.
The days of “buy anything and it prints money” are over. In 2025, success is heavily driven by:
For investors, it’s crucial to underwrite realistic ADR and occupancy, factor in management, utilities, reserves, and local taxes, and make sure the deal works at median performance, not just best-case.
If you’re looking at a Moab STR or a hybrid personal-use / investment property, we can help you evaluate realistic numbers and connect the dots on management — from projects like Lost Springs to standalone homes.
Remember the rules
Zoning, licensing, and HOA rules can change. Always confirm current regulations for a
specific property before you buy or convert to nightly rental use.
Context
Like much of Utah, Moab saw a dramatic run-up during the pandemic era — low interest rates, remote work, and a wave of people wanting access to the parks and trails pushed demand to extremes.
Since then, higher interest rates and buyer fatigue have cooled activity. Sellers who price as if it’s still 2022 find themselves chasing the market down; sellers who align with current buyers and present their homes thoughtfully still get strong outcomes.
Next steps
You can browse current offerings on our Moab home search, or reach out for a curated list matched to your strategy.
For a no-pressure conversation, visit Why sell with Moab Premier or say hello via the contact page.
We regularly help clients structure deals for personal use, hybrid use, and pure investment. If you’d like help running numbers for a specific property, just send us a note with the address or MLS link →
FAQ
It depends on your time horizon and strategy. Compared to the peak frenzy, buyers now have more leverage and more time to think — a win for anyone with a long-term outlook. If you’re speculating on quick flips, understand this is not 2021 anymore.
Prices have already corrected from their highs. Moab’s limited land, national park draw, and lifestyle appeal make a full “crash” less likely than an extended period of normalization and selective softness in weaker segments.
For the right property, purchased at the right basis and managed professionally, yes. But STRs are now an operations business, not a passive side bet. You need a clear plan, realistic underwriting, and a firm grasp on current rules.
Reach out through our contact form, and we can share more granular data — neighborhood-level comps, revenue scenarios for STRs, and project-specific information for developments like Lost Springs Condo Residences.
Market statements here are generalized and not a promise of future performance. Always confirm zoning, licensing, and current rules directly with the appropriate city or county offices before making investment decisions.